Community interest company shortlisted for national award

A tourism enterprise launched in the Highlands just six months ago is in line for a national award.

Highland Tourism been shortlisted in the One to Watch Category in the 2021 Social Enterprise Awards Scotland – the only north candidate on the fivestrong shortlist.

The organisers cite “the mission, purpose and impact delivered” for its recognition.

Highland Tourism is a community interest company which started in February to help support the industry.

The organisation was founded by Yvonne Crook, director of Good Highland Food, and Sam Faircliff, managing director of Cairngorm Brewery.

Its aim is to “influence and change thinking” on tourism to help create vibrant, sustainable and resilient communities. It champions “conscious travel”, which takes into consideration the environmental impact of journeys.

An online hustings, ahead of May’s Scottish elections, highlighted better infrastructure and decentralisation of visitor management as priorities for tourism.

Highland Tourism works with golf promotion network Highland Golf Links and aims to link with other sector groups.

She said: “This award shortlisting is an incredible recognition of the hard work the community interest company has delivered. It is national confirmation we’re moving in the right direction to achieve our target for the Highlands to become one of the world’s leading sustainable destinations.”

The awards ceremony will be on November 2.