The Press and Journal (Inverness, Highlands, and Islands)

Retailer offers Gaelic sports

- SIMON WARBURTON

Outdoor sports retailer Beinn Nibheis (Ben Nevis) is looking to add a touch of Gaelic to its first shop following funding from the Royal Bank of Scotland (RBS) which will see the Fort William store open this month.

The £47,500 backing – through RBS’s Ask for More initiative aimed at supporting women in business – will allow Beinn Nibheis to stock sports brands specifical­ly tailored to women – something owner Eilidh Sykes has identified as a significan­t gap in the market.

The Ask for More campaign was developed as a result of a survey commission­ed by the bank in 2020, revealing concerns and specific challenges faced by female entreprene­urs in Scotland.

The RBS programme builds on findings of the Rose Review which showed, on average, female-led start-up businesses launch with half the capital of male-led equivalent­s.

Initially the bank cash will cover start-up costs, stock purchases, a lease deposit and shop fittings, with the store, located on the corner of Cameron Square in Fort William, offering mainly femaleowne­d brands and advice for women, beginners and pros with an interest in outdoor pursuits.

RBS described people in the Highlands and islands as “possibly some of the most entreprene­urial in Scotland”, with many juggling a number of small businesses alongside their profession­al roles and positions in the community, namely crofting, smallscale farming and voluntary work.

Ms Sykes, 27, also has ambitions to open a second location in Aviemore where she plans to manufactur­e and stock her own range of outdoor clothing aimed at women.

Beinn Nibheis has also been nominated for entreprenu­rial funding scheme, Young Edge, backed by the Scottish Government, Scottish Enterprise, RBS, the Hunter Foundation and private donors.

Ms Sykes, who is fluent in Gaelic, wants to bring a linguistic flavour of the ancient Scottish language to her business. As a bonus her RBS relationsh­ip manager Mairi Macdonald is also a Gaelic speaker.

“It felt very personal as Gaelic culture is something I’m keen to champion through my business,” said Ms Sykes. Beinn Nibheis wants to make the language a “fundamenta­l part of the brand”.

 ?? ?? GENDER BIAS: Eilidh Sykes is aiming her new outdoors shop at the female market.
GENDER BIAS: Eilidh Sykes is aiming her new outdoors shop at the female market.

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