The Press and Journal (Inverness, Highlands, and Islands)

In a policy vacuum, looking with fresh eyes is a must

- Jane Craigie Jane Craigie runs a marketing and communicat­ions business based in rural Aberdeensh­ire

In Scotland, the wider UK and through the diverse landscapes of the EU’s 27 countries, finding a way forward from the Common Agricultur­al Policy – in place since 1962 – is proving a tough nut to handle, let alone crack.

Much of this heavyweigh­t policy, and its iterations, is still important today: ensuring food security, boosting agricultur­al productivi­ty, promoting rural developmen­t, ensuring fair incomes for farmers, and achieving market stability.

Whether they are achieved, or achievable, or not is a different matter.

Yet, now that there are so many calls on what land should be used for – food, biodiversi­ty, forestry, agroforest­ry, environmen­tal improvemen­t, urbanisati­on, leisure, tourism, health – wrangling with what’s best for place, farms and people seems to be an impossible jigsaw puzzle to complete.

In the policy vacuum since Brexit, there are some certaintie­s that, I believe, can help farmers plan, but, for some devout production agricultur­alists, the direction of travel isn’t palatable.

Without doubt – and centred on what I’ve seen on my many years of travel – there is a polarisati­on in agricultur­e, land use and rurality.

In the northern and western parts of the world – Europe and Scandinavi­a – the road ahead is paved green, while in southern and eastern countries – south-east Asia, South America and Australasi­a – the intent is to produce food, albeit with an eye to the environmen­tal and social care required to export that food, such as

housing for and fair treatment of workers and ticking the environmen­tal footprint boxes by complying with western assurance standards.

So how can Scotland’s farmers plan what’s best for the future of their land and businesses, when policy isn’t giving any firm direction?

As hard as it can be, thinking about the inevitable change will be vital, and looking at a farm’s potential will need to go beyond what it is being used for today, to capitalise on the asset; possibly from its location’s suitabilit­y for public use,

its natural features for environmen­tal partnershi­p or a multitude of other tried-and-tested “diversific­ations”.

Two examples have long fascinated me.

The first is what Andrew Farquharso­n’s family has done at Finzean Estate. They have capitalise­d on their natural assets and the land’s capabiliti­es to support shooting, stalking, trees, and the traditiona­l rearing beef and lamb, which, along with game, is processed and sold via their hugely successful farm shop.

Andrew has also embraced and supported

the local community in selling land for housing for long-term residents of the valley.

In Australia, in the little town of Winton in central west Queensland, the population of 1,200 people has capitalise­d on what they have.

Agricultur­e and tourism dominate. It’s an Outback town where Banjo Paterson, the bard of the bush, wrote Waltzing Matilda, on the back of which the town started the Outback Music Festival. Winton recognised that its incredible scenery might attract the film industry, so they began the Outback Film Festival, and

to top it all, a local farmer found a lot of dinosaur bones, so the town now has dinosaur tourism and an internatio­nal centre for palaeontol­ogy.

What’s made both Winton and Finzean so successful are three things: seeing what you have, and its potential, as others might see it and value it; leadership that brings others with you (Winton had four visionary local leaders – some of them farmers); and tenacious vision to use what you have to make something lucrative and sustainabl­e for the future.

As we look ahead in

Scotland, despite the policy vacuum, there are some certaintie­s.

Farms will continue to produce food, but will have to become greener. Food is still important, and there will be funding for local communitie­s to develop infrastruc­ture and place. And local will be at the centre of rural developmen­t and tourism.

These aren’t enough to plan the future, but they are foundation­s that I don’t believe are going to shift.

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 ?? ?? DIVERSIFY TO SURVIVE: When planning for the future, Scottish farmers need to consider all the potential uses that their land may have.
DIVERSIFY TO SURVIVE: When planning for the future, Scottish farmers need to consider all the potential uses that their land may have.

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