Airbnb brings in millions
Popularity of region boosts economy
Nine of Scotland’s top 15 destinations on the popular online hospitality service Airbnb are in the Highlands and the northeast, bringing millions of pounds to local economies.
The Highlands feature heavily, with Inverness at number three on the list.
In Aberdeen, which sits at number six in the top 15, the local economy was boosted by £8.3 million last year with the average host earning £1,800.
Hosts and guests using the online marketing platform boosted the Scottish economy by £483m in total last year.
The breakdown reveals Scottish hosts have earned £113.4m, with 1.4 million people using the Airbnb platform to visit Scotland.
Edinburgh was the top destination followed by Glasgow.
After Inverness in third place, Skye was fourth and Oban fifth.
Dundee came in seventh, followed by Kyle of Lochalsh in eighth.
Aviemore was eleventh, Ullapool 12th and Elgin 14th.
Natasha Mytton Mills, UK policy manager for Airbnb, said: “This data shows that it’s not only the most enduringly popular tourist destinations that are thriving, but also that guests on Airbnb are keen to travel the less-trodden path and meet real Scottish families.”
From eco-tents to private cottages, listings on Airbnb have brought £2.3m of activity to the economy in Ullapool and introduced visitors from around the world to the wonders of sites like Loch Broom.
More than 10,000 distillery visitors passing through Aviemore chose to stay with local hosts, enjoying cosy apartments and comfortable homes, with a typical Aviemore listing booked for 65 nights a year and the local economy enjoying £3.7m of economic activity as a result.
AIRBNB: Visitors and the resulting contribution across the different parts of Scotland