Airbnb brings in mil­lions

Pop­u­lar­ity of re­gion boosts econ­omy

The Press and Journal (Moray) - - FRONT PAGE - BY RITA CAMP­BELL

Nine of Scot­land’s top 15 des­ti­na­tions on the pop­u­lar on­line hos­pi­tal­ity ser­vice Airbnb are in the High­lands and the north­east, bring­ing mil­lions of pounds to lo­cal economies.

The High­lands fea­ture heav­ily, with In­ver­ness at num­ber three on the list.

In Aberdeen, which sits at num­ber six in the top 15, the lo­cal econ­omy was boosted by £8.3 mil­lion last year with the average host earn­ing £1,800.

Hosts and guests us­ing the on­line mar­ket­ing plat­form boosted the Scot­tish econ­omy by £483m in to­tal last year.

The break­down re­veals Scot­tish hosts have earned £113.4m, with 1.4 mil­lion peo­ple us­ing the Airbnb plat­form to visit Scot­land.

Ed­in­burgh was the top des­ti­na­tion fol­lowed by Glas­gow.

Af­ter In­ver­ness in third place, Skye was fourth and Oban fifth.

Dundee came in sev­enth, fol­lowed by Kyle of Lochalsh in eighth.

Aviemore was eleventh, Ul­lapool 12th and El­gin 14th.

Natasha Myt­ton Mills, UK pol­icy man­ager for Airbnb, said: “This data shows that it’s not only the most en­dur­ingly pop­u­lar tourist des­ti­na­tions that are thriv­ing, but also that guests on Airbnb are keen to travel the less-trod­den path and meet real Scot­tish fam­i­lies.”

From eco-tents to pri­vate cot­tages, list­ings on Airbnb have brought £2.3m of ac­tiv­ity to the econ­omy in Ul­lapool and in­tro­duced vis­i­tors from around the world to the won­ders of sites like Loch Broom.

More than 10,000 dis­tillery vis­i­tors pass­ing through Aviemore chose to stay with lo­cal hosts, en­joy­ing cosy apart­ments and com­fort­able homes, with a typ­i­cal Aviemore list­ing booked for 65 nights a year and the lo­cal econ­omy en­joy­ing £3.7m of eco­nomic ac­tiv­ity as a re­sult.

AIRBNB: Vis­i­tors and the re­sult­ing con­tri­bu­tion across the dif­fer­ent parts of Scot­land

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