LADBROKES MULTIPLY AS IF BY MAGIC
DID Ladbrokes, the Magic Sign, set a world record for the number of advertising hoardings emblazoned around their Newbury winter festival last weekend?
Surely no sporting venue on the planet has ever been so festooned by the sponsor’s name all around the course. I couldn’t even begin to count them.
And in our politically correct age winners were led back in by a female and a male in Ladbrokes’ vivid red attire.
As a BBC Grandstand subeditor behind Frank Bough, David Coleman and Des Lynam in the 1970s I remember the camera positions at rehearsals being frantically set up in a way that made sure the advertising signs weren’t in shot. On-course producers got a right telling off if one came into sight.
Ridiculous, but that was the no-advertising BBC. After Ladbrokes grotesque show at Newbury, how long before rival race marketeers set out to outplug the Magic Sign?
The Mekon from Eagle comic and Luke Harvey