LAD­BROKES MUL­TI­PLY AS IF BY MAGIC

The Racing Paper - - Opinion -

DID Lad­brokes, the Magic Sign, set a world record for the num­ber of advertising hoardings em­bla­zoned around their New­bury win­ter fes­ti­val last week­end?

Surely no sport­ing venue on the planet has ever been so fes­tooned by the spon­sor’s name all around the course. I couldn’t even be­gin to count them.

And in our po­lit­i­cally cor­rect age win­ners were led back in by a fe­male and a male in Lad­brokes’ vivid red at­tire.

As a BBC Grand­stand sube­d­i­tor be­hind Frank Bough, David Cole­man and Des Ly­nam in the 1970s I re­mem­ber the cam­era po­si­tions at re­hearsals be­ing fran­ti­cally set up in a way that made sure the advertising signs weren’t in shot. On-course pro­duc­ers got a right telling off if one came into sight.

Ridicu­lous, but that was the no-advertising BBC. Af­ter Lad­brokes grotesque show at New­bury, how long be­fore ri­val race mar­ke­teers set out to out­plug the Magic Sign?

The Mekon from Ea­gle comic and Luke Har­vey

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