Great Central’s ticket link-up aims to enhance experience

NUTICKETS has been named the official technology partner of Great Central Railway, Britain’s only double-track mainline heritage railway. The partnership will provide convenient, online ticketing options for customers, as well as additional visitor management and reporting capabilities for the railway. A cultural cornerstone for the Loughborough region, Great Central Railway gives fans the chance to step back in time and ride the rails. An excursion on the Great Central Railway will truly recreate the magic of the golden age of steam. The implementation of digital ticketing will be a boon to both visitors and staff as the railway emerges from difficult covid restrictions. Nutickets will support Great Central Railway with online booking, ticket scanning, and access to accurate data to positively impact the customer experience. Joining Nutickets is the final piece to welcoming back visitors for the full experience of family days out, special events and fine dining services. “We are thrilled to partner with Great Central Railway, a national heritage icon,” said Phil Haynes, key account manager at Nutickets. “It’s important for us to provide cultural attractions with cutting edge technology, so they can inspire the next generation.” With the majority of customers now ordering from their mobiles and directly on its website, Great Central sought to find the right partner to build a trouble-free online experience. Thinking about the future, Michael Stokes, marketing manager, says: “Great Central Railway is the result of more than 50 years of hard work and dedication to keeping mainline steam alive. We are delighted to have Nutickets on board to keep this going for the next half century. “Nutickets has strong expertise in user experiences that will help provide a straightforward digital experience for our customers. Backed by leading technology, we can continue to promote the region’s rich railway heritage, and inspire a new generation to get involved in our railway story.” Nutickets works closely with the UK’s great Heritage and Cultural venues. The technology company was able to help visitor attractions to reinvent their experience during the pandemic Nutickets’ Mr Haynes continued: “We’re proud to work with visitor attractions across the country that showcase the nation’s history and heritage. Heritage sites look for strong digital partners, so they can reshape the way they deliver history, art and cultural experiences.” For more information, visit