‘We have so many people in county who truly are the Salt of the Earth’
Salt of the Earth is a partnership between The Scarborough News and sister JPI Media titles in North Yorkshire, and North Yorkshire County Council. The leader of North Yorkshire County Council, Cllr Carl Les, said: “When we launched Salt of the Earth back in January we could not have foreseen what the impact of this global pandemic would be on our communities.
“Despite facing their own hardships and heartache, the people of North Yorkshire are once again proving how resilient and community spirited they are.
“I’ve been moved by the countless examples of neighbours looking out for each other and the army of volunteers forming groups in their towns and villages to make sure nobody is left without essential supplies.
“If there’s one positive to come from this crisis, it’s that incredible response. Never before did it feel more important to pay tribute to the people of North Yorkshire.”
JPI Media’s Editor-in-chief for Yorkshire weeklies, Jean MacQuarrie, said: “Salt of the Earth has been such a positive campaign, not only to record the incredible efforts of so many people right across our communities, who give countless hours of their time to help and support others, but also to report on the stories from the recipients of that support, who really value the help they receive from their communities. It makes such a difference to their everyday lives.
“The campaign started before lockdown, but the magnificent efforts of so many kind-hearted people who have rallied to support their communities at this time has amplified the theme of the campaign, that in North Yorkshire, we have so many people who truly are the Salt of the Earth.”
The chief executive of North Yorkshire County Council, Richard Flinton, said: “This unprecedented and continuing crisis is bringing out the very best in so many people and it is absolutely right we recognise the very positive impact these acts of kindness are having on some of our most isolated people. I would like to personally thank every one of the thousands of people out there right now doing what we do best here – supporting each other. I continue to be inspired by the wonderful kindness and generosity of local individuals, businesses and partners. Team North Yorkshire at its best while facing the toughest of challenges.”