The Scarborough News
Drake stands top of ‘stock market’ big music artists
Canadian rapper Drake has been revealed as this year’s hottest property in music, according to a stock price algorithm.
The man behind One Dance has been ranked at number one in a Top 20 music index by stock market trading platform Stake. It has created virtual stock prices for mega music artists using a number of different analysis metrics including streaming data, awards won, Billboard Hot 100 entries, brand deals and social media following.
Drake topped the list with a ‘stock’ price of $226.62, with singer songwriter Taylor Swift ($170.59) and fellow Canadian Justin Bieber ($169.01) rounding out the top three.
The index lists artists based on a stock market pricing algorithm not dissimilar to how listed companies like Apple, Amazon, Universal and Spotify are evaluated on global exchanges.
Announced as Spotify’s most streamed artist of the decade in 2019, Drake has solidified himself as one of the biggest artists in recording history.
He boasts the record for the most Billboard Hot 100 entries of all time with 228, as well as the record for the most top ten singles in the history of the US charts, overtaking Madonna and The Beatles. With the imminent release of his sixth studio album Certified Lover Boy and recent release of Scary Hours 2, Drake’s stock price may rise further.
Ariana Grande ($154.82) and Eminem ($145.49) made up the top five. Beyonce, despite being one of the world’s best-selling recording artists and winning 433 awards, was sixth. Her stock price of $131.51 was due to lower streaming numbers than her popstar peers. The R&B icon’s exclusive deal with her husband’s streaming platform Tidal may have impacted access to her music. Her most recent album, Lemonade, made it on to Spotify, three years after release.
Andrew Dengate, head of UK marketing at Stake, said: “Increasingly the markets are visible in everyday life. Online deliveries, video conference calls and streaming binges have become daily staples, but when viewed through the eyes of the market they actually represent the huge potential and scope of the stock market. We wanted to apply this same logic to the music industry. The names on the list are obviously global stars but it’s digging into the data that we can really start to unpack their ‘value’ and where the opportunities might be.
“So while investing in the world’s biggest music stars may not be on the cards just yet, investing in the world’s biggest stock market is.” The Top 20 in full ...
1 Drake - $226.62
2 Taylor Swift - $170.59 3 Justin Bieber - $169.01 4 Ariana Grande- $154.82 5 Eminem - $145.49 6 Beyonce -$131.51
7 Ed Sheeran -$118,65 8 Kanye - $113.03
9 The Weeknd $111.52 10 Post Malone - $93.69 11 Travis Scott -$86.25 12 Billie Eilish - $77.99 13 Katy Perry - $75.93
14 K Lamar - $62.42 15 Cardi B - $58.90 16 Bruno Mars - $48.60 17 Adele - $41.84
18 Due Lipa - $41.72
19 J Cole - $29.02
20 Harry Styles - $28.99