Not so super:

Indian summer hits fashion chain figures

BRITAIN’S unusually mild autumn took its toll on another big high street name yesterday as the owner of the Superdry brand warned that profits will f all short of city hopes.

SuperGroup said the warm weather in September and October had dented demand for its coats and outerwear, which make up a significant slice of its sales.

With its performance also impacted by discounting in the sector, the firm expects profits for the year to April to be between £60 million and £65m, against the £70m expected in the City and £62m achieved in the previous financial year.

Earlier this week Next knocked £25m from its earnings guidance because of the Indian summer.

SuperGroup said likefor-like sales in its store estate were 4.2 per cent lower in the 13 weeks to 25 October, with the performance much tougher in recent weeks.

Wholesale revenues for the period were down 3.7 per cent as retail customers opted to stagger deliveries in the difficult climate. SCOTT REID