Can’t sell your home? Time to try extreme measures
Kirsty Mcluckie on some interesting marketing ideas
The hassle involved in inviting potential purchasers of your home to poke around, on the off chance that they like it enough to buy it, isn’t most people’s definition of fun.
Having to reach a level of tidiness to receive viewers and then maintain that sterile standard for as long as the property is on the market is the sort of daily torture that most of us wouldn’t wish on our worst enemy.
So I can absolutely sympathise with poor house owners whose homes just won’t sell.
Being on your best behaviour to enthusiastically welcome viewers and show them round your prized possession, and then liaising with the estate agent for feedback only to be told that not one of them was interested in making an offer, is depressing if you have to do it once never mind week after week or even month after month.
I’m not sure which is worse, showing your home repeatedly to unreceptive viewers, or having no inquiries in the first place.
In both circumstances, my advice would be to change the price, change your estate agent, or indeed change both and start afresh.
Most experts will tell you that every house will sell, eventually, if it is pitched at the right price and the right audience.
But for those who want to give their property added oomph to sell, there are alternatives to knocking a few thousand from the asking price or putting it in an auction with a minimal reserve.
Extreme house selling is a trend that originated in the US but is also popular in Australia and involves any original approach used to drum up interest by the seller or by their agent.
Exponents use creative thinking to try and create a buzz around a property, hoping that it will stand out in a crowded market.
Trying to get it trending on social media is a good starting point, according to thehouseshop.com, which has explored the phenomena of extreme house selling.
Co-founder Nick Marr says: “Social media can be a great tool for extreme house sellers.
“A private seller using our website listed her home with us and also created a Facebook post offering a ‘referral reward’ of £1,000 to anyone who shared her post to the eventual buyer of the property.
“She generated 6,000 views and eight enquiries in just 48 hours”
That seems an eminently sensible approach as long as you are willing to cough up the reward, but the website offers other suggestions, which are anything but.
One Australian estate agent makes music videos featuring himself singing a self-penned ditty about the house while conducting a tour.
Whether or not you think that is a good idea is probably down to the vocal abilities of your estate agent, but I can’t imagine having to contact a wannabe pop star to book a viewing.
Or you could ‘sell the lifestyle’ with your home – offer the yacht that is moored just offshore along with the beach house, or throw in a sports car with a swish pad.
This might garner interest, although I think most people who have the wherewithal to buy a luxury boat or car might want to choose their own.
It also smacks to me of a fire sale or the kind of job lot box offered at the end of antique auctions.
And if a property comes with an added whiff of desperation, it’s never a good selling point.