The Scotsman

Bookshop run by guests a big success story

● Visitors pay to run business ● Store booked up until 2020

- By JANE BRADLEY Consumer affairs correspond­ent

A “holiday bookshop” in a Scottish town which gives holidaymak­ers the chance to run the shop for a two-week stint is booked solid until 2020 and has sparked plans for copycat versions in Asia.

The Open Book in Scotland’s “book town” of Wigtown in Dumfries and Galloway, was launched by American Jessica Fox four years ago and is marketed through Airbnb. Paying guests have the chance to live in a flat above the shop and run the bookshop themselves for two week stints, which has proved popular with guests around the world.

Ms Fox was working as a storytelle­r for space agency Nasa in California nine years ago when she had a dream “to work in a Scottish bookshop by the sea”.

She subsequent­ly moved to live above The Bookshop

0 The Open Book in Wigtown was launched four years ago and is marketed through Airbnb owned by Shaun Bythell – and later acquired another bookshop in the town, which she called the Open Book and began to rent it out to those looking for a working holiday for £36 a night.

She said: “It sounds like a romantic comedy, but I kept dreaming of working in a bookshop by the sea.

“I could see it as clear as day – right down to the rain outside.

“Wigtown is an amazing, unique place. It has a population of only 900 but it has 16 bookshops and they welcome people from around the world with open arms.

“I thought, ‘I’m sure I’m not the only crazy American out there who’d love to run a bookshop’ and that’s how The Open Book was born. People book through Airbnb and we’ve been overwhelme­d by its success.”

The property’s Airbnb listing shows that bar a handful of one-off days, the bookshop has reservatio­ns until September 2020. Volunteers help the

JESSICA FOX temporary “managers”, who are allowed to organise their own events and readings, as well as redesignin­g window displays, to run the shop.

She has recently been contacted by companies in China and South Korea who are formulatin­g plans to create “book towns” like Wigtown in their home countries and have shown an interest in the Open Book model.

She said: “They are looking at how a book town works and what they can do in China and South Korea.”

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