High street shops gear up for big day

0 Shoppers will be flooding the streets – and online sites The Boxing Day sales have arrived as major online and high street fashion retailers gear up for one of the biggest discount events on the calendar.

The longstanding shopping event is still a key time for many retailers, despite Black Friday’s increasing popularity among consumers over the years, and new data from Pricespy suggests that Boxing Day will overtake Christmas Day in terms of online traffic, compared to previous years.

Olof Karp, from Pricespy, said: “It’s unsurprising that Boxing Day will overtake Christmas Day as the most popular day for online shopping in December. Whilst Black Friday saw prices drop, on average, 43 per cent, many retailers opted out of the flash sale event. Indicating that they’re perhaps wanting to go back to the UK tradition of beginning December sales on Boxing Day.” But Karp adds a word of warning to shoppers after a good deal, “Don’t be lulled into the false economy that prices are actually cheaper on Boxing Day than at other times during December or January.”

Among the retail highlights are John Lewis – staying true to their “Never Knowingly Undersold” pledge , with a number of fashion price match deals that went live on Christmas Eve. Highlights in the endof-year clearance include money off Whistles, Allsaints clothing and Carvela footwear as well as the retailer’s own-brand collections.

Online fashion retailer Asos has slashed the price of thousands of items by up to 50 per cent off across men’s and womenswear. High street favourite Topshop launched its Boxing Day sale online on Christmas Eve.