Festive cheer as Aldi sales break £10bn for first time

0 The German-owned discount supermarket chain already has more than 760 stores in the UK Aldi raked in more than £10 billion in sales last year for the first time after notching up a record performance over Christmas.

The German supermarket group said total UK sales were more than 15 per cent higher during December compared to the same month in 2016.

This festive boost pushed total sales in the UK and Ireland during 2017 over the £10bn mark for the first time.

The budget chain’s “specially selected” premium range saw sales rocket 30 per cent, with mince pies, Aberdeen Angus beef roasting joints and Irish cream liqueur among the topselling products.

Boss Matthew Barnes said: “This was our busiest-ever Christmas as millions of festive shoppers switched to Aldi from more expensive food retailers.

Although we saw strong growth across all categories, the performance of our premium Specially Selected range in particular surpassed all expectations.”

The firm has 762 UK stores.