Johnnie Walker gets a new brand makeover for International Women’s Day

Striding woman takes place of top-hatted man on famous bottles of whisky brand

Diageo has announced the launch of limitededition “Jane Walker” whisky to celebrate Woman’s History Month and International Woman’s Day.

The bottles, which feature a striding woman instead of the usual dapper looking, top-hatted man, will be rolled out in the US to coincide with the brand’s Keep Walking America campaign.

Diageo said: ”Our Keep Walking campaigns across the globe serve to spotlight relevant cultural conversations around progress, and Johnnie Walker Black Label The Jane Walker Edition and the Jane Walker icon is the next iteration of this work.

“Women have played a huge role in building our brand.

“We are proud to celebrate this and the many achievements of women in wider society and we hope to support people on the journey towards gender equality.”

Set to launch in March, Jane will appear on special-edition bottles of the 12 year old Johnnie Walker Black Label to coincide with Women’s History Month celebrations and International Women’s Day.

For every bottle of Johnnie Walker Black Label The Jane Walker Edition, Johnnie Walker will donate $1 (72p) to various organisations supporting gender equality.

Johnnie Walker, which was established in Kilmarnock by John Walker, is one of Diageo’s oldest and best selling whisky brands.

International Women’s Day is being staged this year on 8 March.

This year’s theme is #Pressforprogress, with the World Economic Forum’s 2017 Global Gender Gap Report revealing that gender parity is more than 200 years away.

The IDW website states: “With global activism for women’s equality fuelled by movements like #Metoo, #Timesup and more there is a strong global momentum striving for gender parity.

“And while we know that gender parity won’t happen overnight, the good news is that across the world women are making positive gains day by day. Plus, there’s indeed a very strong and growing global movement of advocacy, activism and support. Now, more than ever, there’s a strong call-to-action to press forward and progress gender parity.”

0 The limited-edition Jane bottles