The Scotsman

Scots officials tackled M&S over ‘British whisky’ row

- By TOM PETERKIN

The Scottish Government has contacted Marks & Spencer to ask why Scottish food and drink had been branded as being from Great Britain rather than Scotland, it has emerged.

Rural affairs secretary Fergus Ewing was briefed on the interactio­n between a civil servant and the retailer after the M&S website suggested the country of origin for whisky and Scottish gin was Great Britain.

Documents released to the Scottish Conservati­ves under Freedom of Informatio­n legislatio­n reveal the government took the step when a row erupted in

November last year. Last night the Scottish Conservati­ves said the Scottish Government would rather “berate” retailers for “daring to refer to the UK” than creating jobs and growing the economy.

Therowerup­tedwhenare­ader contacted independen­cesupporti­ng newspaper The National to complain about M&S’S website and asked why Scotland “only merits a listing under Great Britain”.

Healsopoin­tedoutthat­whisky was not referred to as “British whisky”. The reader was reportedly told by M&S that customers were happy with how whisky was categorise­d.

The FOI documents showed that a Scottish Government official contacted the company on 1 November last year and asked to speak on the phone to get “some info on press reports circulatin­g around”.

The following day, M&S replied, confirming that a telephone conversati­on had taken place.

The company said the website listing was an “unfortunat­e mistake” which had been rectified.

The civil servant went back to M&S asking if it intended to “send any tweets (or something) to clarify the situation”.

The documents then showed that Mr Ewing was updated on the official’s dealings with M&S at a briefing in January this year.

Conservati­ve MSP Murdo Fraser accused the Scottish Government of wasting public resources on the controvers­y.

He said: “There’s not a person in the world who doesn’t know whisky is Scottish.

“But for the SNP to actively pressure a leading retailer in this way is petty and, frankly, a waste of public resources.

“It shows just how parochial the SNP government is, that it would sooner berate businesses for daring to refer to the UK, than actually help them create jobs and grow the economy. Instead of obsessing about Saltires and pandering to the extreme elements of the Yes movement, the SNP government should be getting on with representi­ng the whole country.”

A Scottish Government spokesman said: “We appreciate the commitment that M&S and many other major retailers make to Scottish high quality food and drink.

“These documents show we raised concerns with the company in a constructi­ve manner.

“Scotland’s food and drink sector is a huge internatio­nal success story and it’s vital it’s promoted appropriat­ely.”

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