Raising a glass – new Johnnie Walker campaign celebrates togetherness

Diageo unveil films showing that in life it’s not just about where you are going, it’s about ‘who you walk with’

Johnnie Walker, the globally renowned Scotch whisky brand, has launched a new campaign focusing on what happens when you bring the best whiskies and people together.

Part of the Keep Walking series, the new ads feature aerial photography of landscapes across the Highlands, islands, Speyside and Lowland regions of Scotland alongside a “series of feel-good films” showing Scottish actor Thoren Ferguson walking through a variety of precious yet everyday moments all around the world.

Highlighting a wide range of people enjoying whisky and great company, the campaign aims to shows how the brand can be enjoyed at the times that matter most.

Advertising agency 72andsunny, who partnered with Diageo on the campaign, say that it keeps with “Johnnie Walker’s long-standing philosophy of progress”, recognising that in life it’s not just about where you are going, it’s about “who you walk with”.

John Williams, Johnnie Walker global brand director, said: “A commitment to making quality whisky for quality times has always been important to us and it’s great to talk about that.

“It’s a chance to put a spotlight on the fact that we bring together exceptional tasting Scotch whiskies from every nook and cranny of the country and spend our time crafting them so that people can enjoy amazing flavours when they get together with their friends and family.”

Adam Koppel, creative director at 72andsunny said: “Johnnie Walker is one of those iconic brands you dream of working on. It was important to us that we were, first and foremost, able to show why Johnnie Walker whiskies are as good as they are and why they’ve stood the test of time.

“We also wanted to show how the journeys we take in life are at their best when they’re shared with people who matter to us.”

The campaign launches following the announcement of a £150 million investment by Johnnie Walker parent company Diageo in Scotch whisky tourism throughout Scotland – including plans for the opening of a new Johnniewalker brand experience in Edinburgh as it builds toward its 200th anniversary in 2020.

0 Iconic: Johnnie Walker Black Label