City’s high street re­vival could be on the cards with launch of re­ward scheme

Cash­less pay­ments could boost trade for par­tic­i­pat­ing busi­nesses, writes An­gus Howarth

The Scotsman - - Future Scotland - Chris.mc­call@scots­man.com

AS­cot­tish fin­tech firm has launched a con­sumer re­wards pro­gramme in Perth which en­cour­ages shop­pers to spend lo­cally.

The Mi Re­ward scheme au­to­mat­i­cally re­wards cus­tomers for spend­ing money in city busi­nesses us­ing their debit and credit cards, earn­ing points for shop­ping, din­ing and go­ing out in the city.

The free app re­quires no phys­i­cal loy­alty card – peo­ple sim­ply reg­is­ter their ex­ist­ing debit and credit cards by log­ging into the Mi Re­wards web­site.

As con­sumers spend at par­tic­i­pat­ing busi­nesses, it is tracked se­curely and au­to­mat­i­cally. Once they have earned enough points, they can con­vert them into Perth Gift Cards and spend them with par­tic­i­pat­ing busi­nesses.

Cus­tomers will also re­ceive perks sim­ply for be­ing in the pro­gramme, such as dis­counted tick­ets, VIP ac­cess to events and even ran­dom acts of kind­ness.

As well as re­wards for cus­tomers and busi­nesses, towns and cities will be able to use data to com­pete with on­line mar­ket­places.

To be­come part of Mi Re­wards, Perth busi­nesses sim­ply need to reg­is­ter.

Mi­conex, the Perth-based com­pany be­hind other suc­cess­ful schemes such as the Perth, Cardiff, Glas­gow and Sh­effield Gift Cards has been work­ing with Perth & Kin­ross Coun­cil and lo­cal busi­nesses to de­velop Mi Re­wards.

The con­tin­u­ing suc­cess of the Perth Gift Card scheme has shown that city­wide pro­grammes do work. Cus­tomers are more con­nected to their town or city, busi­nesses get ex­tra spend and city cen­tre man­agers learn more about their con­sumers.

Colin Munro, manag­ing di­rec­tor of Mi­conex, said: “As we work in towns and cities across the coun­try we see how on­line shop­ping and out-of-town re­tail is im­pact­ing on the suc­cess of some high streets. We want the re­wards pro­gramme to help bring back some pros­per­ity and pro­vide the tools needed for them to com­pete.

“Mi­conex has been work­ing with UK towns and cities for eight years on a wide range of projects and I feel this new tech­nol­ogy re­ally could bring some pos­i­tive change to town cen­tres up and down the coun­try.”

0 No loy­alty card re­quired in scheme

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