Lidl teams up with family baker to take the biscuit

0 Duncan’s of Deeside MD Paul Duncan with colleagues Monika Sarvajcz (left) and Szilvia Szabo Discount retailer Lidl has launched a Scottish shortbread in partnership with a third-generation family Aberdeenshire baker in a £150,000 deal.

The German chain and Duncan’s of Deeside have worked over the last six months to hone their first collaboration.

Lidl’s head of regional buying for Scotland, Paul Mcquade, said it is “firmly committed to supporting and championing local producers”.

The tie-up comes after Duncan’s of Deeside attended a Lidl Meet the Buyer event in September. The baker said it has seen significant growth in the last five years with a father and son team at the reins, and it currently employs 28 craft bakers.

Paul Duncan, MD of Duncan’s of Deeside, said the product marks its first UK supermarket branded offering, adding that the Lidl deal “has enabled us to invest in and substantially grow our business by purchasing new equipment and increasing our supplier orders”.