Longstanding Tennent: Brewer extends rugby sponsorship with deal

Tennent’s has signed a new seven-figure sponsorship deal with Scottish Rugby. The agreement will see the brewer, owned by C&C Group, continue its relationship with the Scotland national team and professional sides Edinburgh and Glasgow Warriors. Tennent’s will also provide the additional title sponsorship of the Scottish domestic leagues to help develop rugby at a grassroots level. Jason Ash, chief marketing officer at C&C Group, said: “There is real excitement around Scottish Rugby just now.”