The Scotsman

Mergers and funding in a busy week for business

- Comment Nick Freer

case that this continues to be the reality across too many organisati­ons. Whan’s eureka moment came when he realised that if your leadership team doesn’t look like your customer base, you’re likely to hamstring your chances of success.

Actress and comedian Elaine C. Smith tickled the ribs as the collective moved post-summit to Edinburgh Castle for drinks and canapés, where corporate high-fliers like Anneli Ritari-stewart of Dentsu Aegis, Catriona Watt of Anderson Strathern and a largely female contingent outnumbere­d a still healthy minority of the less fairer of the sexes. However, when Smith joked about locking the doors of the Great Hall and stripping the men in the room naked, I decided it was an opportune time to make a sharp exit.

Getting creative

Last week saw an outbreak of merger and acquisitio­n activity on Scotland’s creative agency scene. Aforementi­oned Dentsu, a global media giant headquarte­red in Tokyo, hit the headlines as it announced it had snapped up highly-rated Edinburgh agency outfit Whitespace. As an erstwhile client, it was nice to see such a newsworthy exit come off for Iain Valenother tine and his so-called “Whitespace­rs”. Arguably, Madebrave is Glasgow’s nearest equivalent to Whitespace in Edinburgh and last week we supported the Andrew Dobbie-founded agency around its acquisitio­n of Leith-based Campfire. Campfire specialise­s in creative, high-quality film production and counts Mercedes-benz, Adidas, Google and Visitscotl­and among its client base. With Generation Z spending more time on smartphone­s than all devices combined and favouring short, bite-sized content on social media, the Madebrave-campfire tie-up looks like a shrewd move.

Healthtech

As reported across the business and tech press within the space of a few days last week, two of the nation’s most fan- cied start-ups, both in the healthtech space, announced bumper funding rounds that put both companies in a stronger position to scale while tackling what are nothing short of massive societal problems.

Care Sourcer, developers of an innovative solution in the beleaguere­d care sector which matches care seekers with the right providers, raised £8.5 million from high profile investors in the form of Legal & General and Accelerate­d Digital Ventures (ADV), and is increasing­ly seen as a good bet for Scotland’s next unicorn. Co-founders Andrew Mcginley and Andrew Parfery are former health industry executives who added executive clout with former director of engineerin­g at Fanduel, Graham Jones, joining last year and, more recently, former Skyscanner COO Mark Logan.

On Thursday, Christophe­r Mccann-founded Snap40 revealed it had raised just over £6m, again from ADV and a group of private investors including Skyscanner co-founder and chair, Gareth Williams. Care Sourcer and Snap40 truly deserve their “businesses for good” tag and on a personal level, I’ve been privileged to advise both during their journeys to date.

Nick Freer, director, Freer Consultanc­y and Full Circle Partners

Two of the nation’s most fancied startups announced bumper funding

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