Wear it pink to raise awareness and allow breast cancer research to get results
Without your support we can’t make progress, says Lottie Barnden
As we pack up our summer things and get ready for the autumn ahead, we look forward to Breast Cancer Awareness month in October. A month of activity provides an important opportunity to raise awareness of breast cancer and fundraise in communities up and down the country so that we can continue to fund vital research into this devastating disease.
Thanks to research, great progress has been made in our understanding of the disease, but Breast Cancer Now’s research has never been more important or more urgently needed.
Every year around 4,600 women in Scotland are diagnosed with breast cancer and over 1,000 will lose their life to the disease. At Breast Cancer Now, our ambition is that by 2050, who develops breast cancer will live – and live well. But to make this a reality we all need to act now.
This October, we will once again unite thousands of people across workplaces schools and communities in the UK to embrace their pinkest outfits in support of our breast cancer research.
Breast Cancer Now’s wear it pink day is one of the pinkest fundraising events in the UK. Taking place on Friday 19 October during Breast Cancer Awareness Month, it calls on supporters to ditch their everyday colours and pull on some pink to raise money for Breast Cancer Now.
Since the first wear it pink event in 2002, over £31 million has been raised to fund Breast Cancer Now’s research and we’re calling on the Scottish public to join us again this year and dig out their pink glad rags to help stop breast cancer in its tracks.
It’s really easy to get involved in wear it pink, whether at work, at school or at home – you can hold a pink cake sale in the office, organise a pink nonuniform day or have a pink party at home with your friends.
Last year our wonderful Scottish supporters who took part in wear it pink raised a fantastic £157,745 and we want to raise even more in 2018 to enable us continue to invest in the most ground-breaking and pioneering breast cancer research.
As the UK’S largest breast cancer charity our cutting-edge research is focused entirely on breast cancer. We are dedicated to funding research to improve the way breast cancer can be prevented, detected, treated and stopped.
Right now, we’re funding around £26.5 million worth of ground-breaking research projects, supporting nearly 380 of the world’s brightest researchers at institutions across the UK and Ireland. Breast Cancer Now currently funds seven research grants, worth over £2 million, in Scotland.
All of this is only possible with the help of our amazing supporters. With each advance we make in our labs, and every step we take for those affected by the disease, it’s their passion, determination and generosity that drives us forward. We simply cannot continue to make progress without this incredible support.
Together, we will stop breast cancer taking the lives of those we love. Together, we will ensure that everyeveryone
one who develops breast cancer will live – and live well.
Please join us this October and take part in wear it pink.
Visit wearitpink.org for further details and to register for your free fundraising pack.
Lottie Barnden, Senior Fundraising Products Manager at Breast Cancer Now.