JAGUAR REVEALS UNIQUE CLAY MODEL FOR NEW V&A MUSEUM
Abespoke full-size clay model of the Jaguar I-PACE, created by the brand’s-world-renowned-designer Ian Callum, is to take centre stage at Scotland’s first dedicated design museum.
The I-PACE exhibit will be unveiled on September 15 at the grand opening of the new V&A Design Museum in Dundee, which highlights the global achievements of Scottish designers past and present.
The clay model shows the painstaking and elaborate design process behind the firm’s first all-electric vehicle as well as the steps followed to create all new Jaguars.
Ian Callum, Jaguar director of design, said: “Automotive design is hugely complex. Although much of the design is done digitally, clay models are still important – they are our first chance to see the car in reality. As a child l was inspired to become a car designer at Jaguar and have been lucky enough to live out that dream.
“Scotland has along history of design excellence and the V&A Dundee is a fantastic opportunity to showcase this on a global stage. it has been an honour as a Scot to be involved with the opening of the new museum, and I hope our I-PACE exhibit can help inspire the next generation of design talent.”
Fifty years after writing letters, as a schoolboy, to Jaguar asking for help to become a car designer, Ian Callum has become world-renowned.
Dundee is a fitting location to display the all-electric I-PACE: as Scotland’s only Go Ultra Low City, it has one of the highest number of charging points in the UK.
The new museum will bring touring exhibitions from the V&A and other international museums to Scotland, as well as cu rating its own exhibitions. V& a dundee will have an international outlook: investigating the global importance of design, commissioning new work and contributing to public understanding of the role of design in everyone’s lives.
V&A Dundee will also present the largely untold story of Scotland’s outstanding design achievements, bringing together in one place the world-renowned V&A collections with loans from other collections in scotland and beyond to allow all to understand and be inspired by this rich design heritage.