Breakfast costing £4.50 on the menu
People spend nearly £4.50 on average grabbing their morning coffees, croissants, teas and other snacks – and the peak time for the breakfast run is 8:54am – analysis by a major payments processor has found.
Worldpay made the findings by analysing card transactions it processed in coffee shops and cafes across major UK towns and cities between December 2017 and Septem- ber this year. It found the busiest time for people buying their morning brew is 8:54am, leaving some commuters with just minutes to spare before they start their working day at 9am.
The average amount spent during such trips is £4.44.
Those in Harrogate in North Yorkshire spent the most on the breakfast run, with each worker forking out £11.09. But Edinburgh ranked third on the list of UK cities where people spent the least on the breakfast run, with just £2.53 paid on average. The lowest average spend came in Wakefield in West Yorkshire at £2.24.
Those dashing to work are cutting the length of time spent when they get to the front of the queue by making tap-and-go payments.
Some 85 per cent of the transactions being made by card were contactless, according to Worldpay’s analysis.
Peak times for people rushing to grab their food and drink were found to range from 6:36am in Luton to 9:58am in Wigan.