Cut the content?

I note in The Scotsman what seems to be a frequent subject – curbs on alcohol advertising.

This year my wife and I were in Sweden with our friends and surprised to see beer being sold with reduced alcohol content of 2.1. This sounded like a sensible idea to us. Would this idea not be more sensible instead of the continual rise in cost?

JIM JARVIE Beldorney Place, Dunfermline