Small firms still failing to embrace e-commerce

Small businesses in Scotland are continuing to lose out on sales by not offering websites that accept online payments, research has suggested.

Now in its third year, Paypal’s mobile commerce study reveals a gap between consumer expectations and what small businesses provide.

While 91 per cent of firms with mobile websites think that they offer customers a good experience, only 37 per cent of Scottish consumers agree – below the UK average.

Nicola Longfield, director of small business at Paypal UK, said: “Small businesses need to wake up to the fact that there is still a large gap between what customers want, and what they are receiving.”