Festive spirit: Eden Mill to mix with high-street giant for pop-up venture

Fife-based gin, whisky and beer specialist Eden Mill has broadened its reach after securing a Christmas partnership with Debenhams. The deal will let consumers sample and buy the drinks firm’s products via pop-ups at 40 branches this month, complementing its tie-ups with Asda, Aldi, Sainsbury’s and John Lewis & Partners. Eden Mill co-founder Paul Miller said the retailer is the perfect location for the pop-ups, “where shoppers and gin enthusiasts alike can purchase the ideal gin gift for their loved ones”.