New sales boss for capital hotel

One of the Scottish capital’s most luxurious hotels, the Waldorf Astoria Edinburgh – The Caledonian, has appointed a new director of sales.

Andrea Bullen joined the business in 2015, based in London as a sales manager focused on building the meetings, incentives, conferences and exhibitions (Mice) market for the hotel, as well as working closely with the group’s conference and events team to convert business for the iconic five-star establishment.

Bullen is said to have a wealth of expertise, gained from working within the Mice industry over the past eight years. She is set to draw on her “skills and extensive knowledge of luxury hospitality”, as well as experience working for renowned venue finding and event management agencies.

In her position as director of sales, Bullen will lead a team of three, providing direction across all UK and international sales activities and “ensuring continued growth” for the hotel, particularly as it enters a further period of investment in the new year.

Commenting on the key appointment, Dale Macphee, the hotel’s general manager, said: “Andrea has become an invaluable member of the team and a huge ambassador for the hotel in London over the past three years.

“She has incredible energy and the team will benefit even more from having her working alongside them in Edinburgh.

“Andrea’s passion and dedication has seen her grow quickly within her previous position and I’m sure she will embrace this new role with the same level of enthusiasm and drive.”

Built in 1903, the hotel is the main surviving part of the former Princes Street railway station at the west end of the famous Edinburgh shopping thoroughfare. Formerly called The Caledonian Hotel, and nicknamed “The Caley”, it houses two French restaurants designed by the Michelin-starred Galvin brothers.