BBC signs up Youtube stars for daytime TV

The BBC has signed up Youtube stars as part of its efforts to “modernise” its daytime offering.

High-profile Youtubers, including Ladbaby, the social media personality who scooped last year’s Christmas number one, will take part in new series The Customer Is Always Right, set to air on BBC One daytime. The slot has traditionally held shows such as Bargain Hunt and Homes Under The Hammer.

The 15-part series will feature “popular Youtube personalities” giving their verdicts on products from a GPS cat tracking device to a scented candle that melts into massage oil.

The most famous of the Youtubers are Mark Hoy0 Mark Hoyle is among those joining the new BBC show

le, better known as Ladbaby, and his wife Roxanne, who have 3.2 million Facebook followers.

It will also feature Antonella The Uncensored Reviewer, a receptionist at a GP surgery who won millions of fans with herreviewsofeverythingfrom an “over the shoulder boulder holder” to washing up gloves.