Peppa Pig: Festival of Horror

A cinema chain has apologised after horror film trailers were played before a showing of the children’s film Peppa Pig: Festival Of Fun.

Youngsters were left in tears after adverts for psychological horror Ma and scary superhero movie Brightburn were shown at the Empire Cinema in Ipswich.

The trailer for Ma includes dead bodies and a man being struck by a car, and Brightburn has violence and a child in a scary mask.

A spokesman for the cinema chain apologised and said it was investigating how the “inappropriate” trailers were screened.

The spokesman for Empire Cinema said: “As soon as the staff on site were made aware of the situation, the programme was stopped and trailers were taken off-screen immediately.”