Aegon backs capital Pride in renewed sponsor deal

Aegonukandkamescapital will be among the sponsors for this year’s Edinburgh Pride, Scotland’s national LGBTI festival.

This is the third consecutive year that the insurance giant, which has its UK head office in the Scottish capital,andkames–partof its asset management arm – have sponsored the event, to be held in the city centre on 22 June.

For the second year, the two businesses will also sponsor the Pride Scotia March in Edinburgh, in addition to being the sole sponsor of the Ride with Pride accessible mobility buses which top and tail the march.

Kames and Aegon branding will appear at the event and in online and printed marketing materials.

The two will also sponsor Essex Pride in Chelmsford.

Siobhan Martin, head of HR at Aegon Asset Management Europe, including Kames Capital said: “We believe that everyone should be able to bring their whole authentic selves to work and that inclusive businesses are better performing businesses.”