New Dragon joins Den 30 years after pitching

A new ‘Dragon’ is joining Dragons’ Den – 13 years after she was invited to pitch on the BBC show.

Entrepreneur Sara Davies is the founder of global company Crafter’s Companion, which she set up in her bedroom and turns over £34 million a year.

At 35, she will be the youngest-ever Dragon.

Her business, specialising in craft tools, employs more than 190 staff in the UK, the US and Europe.

Davies, from County Durham, has signed up for the BBC Two show following the departure of Jenny Campbell. She said she was “absolutely delighted” to join the other Dragons.

“I’ve always been very passionate about investing time in and sharing my expertise with other entrepreneurs and hopefully I’ll be able to help some of the contestants to really take their businesses to the next level,” she said.