The Scotsman

Strippedp down: ITV says first-h alf advertisin­g revenues will tumble 6%

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Love Island broadcaste­r ITV has warned that it expects halfyear adver tising revenues to fall by 6 per cent after Brexit uncer taint y hit first- quar ter trading. The group reported a 7 per cent drop in ad revenues for the first quarter, which it blamed on Brexit worries impacting demand for advertisin­g, as well as the timing of Easter. Chief executive Caro - lyn Mccall said the firm is hoping a strong line-up of shows – such as the return of popular dating realit y show Love Island – will help keep it on track for the full-year.

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