Baby­wear brand lands deal with The White Co

The Scotsman - - BUSINESS - By HANNAH BUR­LEY

An Ed­in­burgh- based baby ac­ces­sories brand is part­ner­ing with internatio­nal life­style firm The White Com­pany to launch two new lines.

Cheeky Chom­pers has inked a deal that will see ex­clu­sive prod­ucts sold in the global re­tailer’s stores and on its web­site from this month.

The c a pi t a l f i r m’s Necke r c h e w a n d Mult i Musl i n prod­ucts have been de­signed in The White Com­pany’s sig­na­ture scat­tered star print pat­tern. This lat­est col­lab­o­ra­tion fol­lows a re­cent part­ner­ship with high- end cloth­ing re­tailer Joules.

Amy Liv­ing­stone, who co­founded Cheeky Chom­pers with Julie Wil­son in 2013, said: “This is a sig­nif­i­cant de­vel­op­ment and fan­tas­tic news for the con­tin­ued growth of the brand as we reach even more peo­ple across the UK and US with this new col­lab­o­ra­tion.”

The White Com­pany has 57 UK stores as well as sites in New York, New Jersey and Dublin, and con­ces­sions in Har­rods and Sel­fridges.

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