De Niro brings gangster persona to bagel advert
Robert De Niro has taken part in an advertising campaign for British bakers Warburtons.
The two-time Oscar-winning star – who has counted Al Pacino among his co-stars – worked alongside chairman of the baking company Jonathan Warburton on the new campaign.
The Oscar-winning star of Raging Bull and The Godfather Part I I stars in anew TV advert for the bakers’ bagels, set in Bolton.
De Niro plays an amalgam of his gangster characters in the advert, titled Goodbagels, in which he and his accomplices attempt to thwart Warburtons’ bagel sales in favour of their New York products.
De Niro said: “It was a pleasure to fly to the UK to film this ad with the Warburtons family, and star alongside Jonathan.
“Getting into the bagel business has been great fun, and I hope everyone enjoys the final cut.”
Company chairman Mr Warburton said: “As an iconic New Yorker, Robert De Niro knows his way around a bagel so it’s great to have his seal of approval.
“We’ve spent months perfecting the recipe.”