The Scotsman

Fire up the Quatro as PR firm heads north

- By SCOTT REID

Public relations agency Quatro has opened its first base in Scotland as it taps into strong growth in the energy and planning consultati­on sectors.

The firm, which is headquarte­red in London, has acquired the team of Scottish agency System2. Co-founder and director of System2 Peter Kane joins the board of Quatro as an executive director and will have key responsibi­lities for strategic growth in Scotland and supporting the agency’s wider UK operations. The firm now has operations in Cardiff, Inverness, London, Manchester and Sheffield, while there are plans to open a second Scottish office, in Glasgow.

Quatro MD Gary Pleasants said: “In one fell swoop we have greatly enhanced our delivery in Scotland. We are adding journalist­ic, design, digital, film and political strategy skills to our already successful team.

“We believe there are great opportunit­ies for Quatro in Scotland and the wider UK as a result.”

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