The Scotsman

US group’s capital base trebles in size

● European HQ moves to larger premises after landing new clients

- By HANNAH BURLEY hannah.burley@jpimedia.co.uk

A US tech group which launched its European headquarte­rs in Edinburgh this summer has moved to larger offices after tripling in size.

Usertestin­g has seen staff numbers surge to more than 30 since opening in July, prompting a move to flexible office provider Wework on George Street to accommodat­e growth.

Themovecom­esasthegro­up has secured a string of new clients in Europe, the Middle East and Africa (EMEA), with online travel and leisure retailer Lastminute.com the latest to sign up.

This adds to its existing client portfolio of online brands including Asos, Trainline and Expedia Group, as the tech firm aims to rapidly grow its European market share.

Usertestin­g, believed to be the first Silicon Valley tech group to open a European HQ in Scotland’s capital, has created Human Insights, a platform designed to help clients provide a better user experience for customers.

Its flagship product facilitate­s direct user feedback on products and services, which it claims allows users to “make accurate customerfi­rst decisions”.

The business has appointed Fergus Kennedy, former chief technology officer at cloud hosting provider Pulsant, to head up the engineerin­g team, which now comprises 15 staff, and is looking to fill several vacancies.

The group recently acquired Us-based Truthlab, a provider of machine learningba­sed video analysis, which is also intended to further drive engineerin­g capability. Usertestin­g plans further “significan­t” growth for the new year, outlining plans in July to create more than 100 Edinburgh jobs by 2022.

The Capital base marks the group’s first internatio­nal office and adds to sites in San Francisco and Atlanta.

Kennedy said: “The innovation­s in engineerin­g and data science that we plan to deliver from our Edinburgh office will help companies worldwide to make smarter, faster business decisions with Human Insight to provide excellent customer experience­s. As an Edinburgh native and veteran of the local technology scene, I am proud to see world-leading technology companies continue to recognise the capital of Scotland for the technology talent, environmen­t, and resources that the local ecosystem has to offer.”

Bruce Hunter, vice president of EMEA, who previously led global sales operations for translatio­n software firm Lingo24, added: “The European team has made considerab­le progress since launch– both in terms of UK headcount growth and through adding impressive brand names to our customer base.

“Over the next few years, Usertestin­g will continue to make major investment­s in the product and across the European business as a whole, to help more organisati­ons leverage the power of on-demand human insights to make smarter, more informed business decisions.”

The California-headquarte­red group previously forecast that it will hit £100 million in global recurring revenue next year.

According to research conducted by Tech Nation, Edinburgh is one of the fastestgro­wing tech communitie­s in the UK, employing more than 44,000 people in the tech sector.

“The innovation­s in engineerin­g and data science that we plan to deliver from our Edinburgh office will help companies worldwide”

FERGUS KENNEDY, CTO

 ?? PICTURE: STEWART ATTWOOD ?? 0 Usertestin­g chief executive Andy Macmillan (left) with Bruce Hunter
PICTURE: STEWART ATTWOOD 0 Usertestin­g chief executive Andy Macmillan (left) with Bruce Hunter

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