Does it really matter if surfers have to order all their gear online from now on?
The last few years have not been kind to Edinburgh’s surf shops. First there was the Boardwise fire of 2016, which forced the closure of the brilliant surf ‘n’snow emporium, and then, in March this year, Freeze Pro Shop announced it was going into administration – the shop and warehouse are to close permanently, although the website has been acquired by a third party and will reopen soon.
Does it really matter, in the grand scheme of things, if the city’s surf population will have to order all their gear online from now on? On the face of it, not really – a surfboard is a surfboard, whether it’s purchased from a bricks-and-mortar shop or a digital one, and some online surf megastores now offer advice via e-mail that’s as detailed as anything you’d expect to get in person.
Surf shops, though, are so much more than just shops – the good ones are also meeting places and repositories of local surfing lore; they help spark enthusiasm and nurture local talent. In short, they act as unofficial hubs for otherwise invisible communities.
I still remember the first surf shop I ever set foot in – Ocean Magic overlooking Newquay’s Great Western Beach. I was 14, shy, but determined to make the step up from bodyboarding to “proper” surfing, even if it cost me all of my £70 life savings. Browsing the racks, it soon became obvious that £70 wasn’t even going to be enough to buy one of the most battered ex-rental boards, but the guy in the shop (long blond hair, slightly intimidating) took pity on me, dug out a 6’3” Phil Hodge Designs with a broken nose and a four-inch fin cut on the rail and said I could have it for £65. He even threw in a fibreglass repair kit, and gave me a crash course on how to mix the resin and the catalyst without burning a hole in myself or anything else. Once I’d fixed it up, that board survived years of abuse in mostly scrappy Cornish waves followed by three years of bruising bus and rail travel around the reef-strewn coast of Sri Lanka, whose heat and humidity gradually turned it from white to yellow.
Fast-forward to the early Noughties, and Edinburgh’s Momentum surf shop became a regular stopping-off point, not just to browse the latest boards made by owner Martin Mcqueenie, with their distinctive kilted surfer graphic, but also to gaze through the racks to the wall beyond, where there were photos taped up showing perfect winter days at Pease Bay and other east coast spots.
Momentum closed years ago though, and now that Boardwise and Freeze are gone the nearest surf shop to Edinburgh is probably the one at the St Vedas hotel at Coldingham, run by surfer and surfboard shaper Steve Powner, about an hour’s drive down the coast. It’s a great shop, and Mr Powner is turning out some beautiful retro-styled boards these days, but it’s not exactly a place Edinburgh surfers can duck into for five minutes on their way to somewhere else (unless that somewhere else is England).
As people increasingly get used to buying things online, it seems unlikely that Edinburgh will get another physical surf shop any time soon. Then again, if you were thinking of opening one, now would probably be as good a time as any to take a leap of faith. After all, given everything that’s happened it should be easy enough to get prime, city centre retail space at favourable rates, and as surf shops have now been closed for over four months, there will be a lot of surplus stock sitting in warehouses that could probably be acquired for a lot less than the going rate. Sure, surfing is still very much a minority sport in Scotland, but – as both Boardwise and Freeze Pro Shop showed until recently – if you combine surf gear with ski and snowboard gear, you have an operation that can appeal to two distinct but complementary markets.
Whether or not some brave soul decides to open a surf shop in the capital as we slowly ease our way back to normality, it was great to see one open its doors on the waverich Isle of Tiree the other week. Operated by Willie Angus Maclean, who also runs the Tiree Wave Classic windsurfing contest, Wild Diamond Watersports announced in midjuly that it was opening a new store stocking functional gear for surfers, windsurfers and kitesurfers.
The location beside Loch Bhasapol makes it ideal for windsurfers practising on the loch, but it’s also handy for the dreamy waves of Balevullin, the island’s premier surf spot – and no matter what marketing experts might tell you, there’s nothing that sells surfboards and wetsuits quite like the sight of perfect, reeling, aquamarine cylinders. ■
It soon became obvious that £70 wasn’t enough to buy even the most battered ex-rental board