SBN and STV unite to support Scots firms
Scottish Business Network ( SBN) has t eamed up with STV to help propel economic growth north of the Border.
SBN – which says it is the largest community of Scottish business leaders and entrepreneurs around the world – and the broadcaster will offer opportunities for members to help them scale their businesses and build their brands, both at home and globally.
These i nclude £ 20,000 of gifted airtime from the STV Growth Fund for the Scottish Business Network; collaboration on events, such as the upcoming Scottish International Week, STV Growth Academy, SBN webinars and master classes, and an STV- led session for consumer- focused members of SBN.
Danielle Kelly, STV’S strategic development director, will host a session on media and the power of TV advertising as part of the line- up at SBN’S flagship Scottish International Week event, which returns for its fourth year at the end of this month.
The move comes amid the aim by STV – which says it reaches at least 87 per cent of Scots a month – to boost the economy by enabling firms to build their brand on TV. Kelly said: “Now more than ever we need to join forces to help boost the Scottish economy.”
SBN chair Russell Dalgleish said: “We welcome STV’S participation as a partner and I know that delegates will be drawn to the session to be delivered by STV.
“We believe the opportunity, talent and insight that STV brings to this partnership will be invaluable to our members in Scotland and around the world.”