First glimpse of Johnnie Walker whisky ‘experience’
Johnnie Walker Princes Street has revealed a glimpse of the new whisky “visitor experience” that will open in Edinburgh next summer.
The attraction which spans eight storeys will feature rooftop bars, private dining areas, modern sensory tasting rooms, personalised tour and tasting experiences, and live performance areas.
The interior of the building,whichh as been under transformation over the past 18 months, has been kept a closely-guarded secret, with the release of select design renderings.
The centre will include two rooftop bars: the 1820 bar, with views of the Edinburgh skyline and the Explorers’ Bothy which will stock more than 150 rare bottles and cask editions. The space features a signature centrepiece sculpture and original artwork from Scottish landscape artist Scott Naismith.
A first glimpse has also been given into a flexible performance space which will host a variety of live events and performances named the Johnnie Walker Label Studio.
Barbara Smith, managing director ofDiageo’ sbr and homes across Scotland, said: “We are delighted to be able to offer people a first small taste of what is to come at Johnnie Walker Princes Street.
“As well as building a whisky visitor experience like no other, we’ re also creating incredible hospitality and events spaces that will become a landmark destination for people from Edinburgh, Scotland and around the world.
Still to be revealed in the future are spaces for the participator y whisky tours and tastings that will immerse guests in the flavours and magic of Johnnie Walker and Scotch Whisky.
Johnnie Walker Princes Street is designed in collabo - ration with BRC Imagination Arts, responsible for planning and designing visitor attractions including the Guinness Storehouse, NASA Kennedy
Space Centre, Museum of Liverp ool and Jameson Distiller y Bow St. It will tell the history of whisky through a multisensor y visitor experience.