Clocking on… Celtic’s new chief starts work
Celtic’s new chief executive Dominic Mckay got to work at Parkhead yesterday - his first official day in office.
The former Scottish Rugby supremo will work alongside Peter Lawwell
until the outgoing CEO retires at the end of June after 18 years at the club.
Mckay certainly has a full in-tray, with top of the list the swift appointment of a new manager.
Celtic’s problems were
laid in front of him on Sunday when he watched from the Ibrox stands as his new club were knocked out of the Scottish Cup 2-0 by Rangers
It was a triumph of wishful thinking for certain parties to speculate Celtic and Rangers could be among the five invitees for the proposed, pie-in-the-sky European Super League.
Frankly, open-air ice rinks would be springing up in Hades before such a turn of events for the Glasgow clubs. Scotland’s footballing leviathansliketoseethemselvesas globalbrands;othersclaimfor them a rivalry that captivates every pocket of the planet.
The Catholic-protestant dividing lines certainly make the enmity that earns them huge drawing power unique and intriguing beyond these borders. In freakshow-style fashion. But, er, that’s it when it comes to universality.
They may have supporters’ clubsacrossmanycontinents. However,thatthesetendtobe concentrated in North America and Australia tells you they are products of ex-pats’ inability to let go of old ways from the old country. Not an illustrationofscalethatwould bolster revenue streams of a super league.
Indeed, for all the furore, the entire proposal is underpinned by financial imperatives that make it no more than sabre rattling to ensure a more desirable settlement in a revamped Champions League.
Consider, in terms of brand, the 2003 Uefa Cup final. A huge deal for Celtic – no less than a storied evening for the club – but also significant beyond this nation for a very different reason. Their 3-2 defeat by Porto that night drew one of the lowest viewing figures for a European final in two decades. A simple consequence of Scotland then housing a population of five million, with Portugal merely double that. Rarely does a potential nationbased audience for such an occasion amount to merely 15 million.
Turkey has a population almost six times that. Russia, meanwhile, has 144 million inhabitants. If there was a European Super League, the five invitees would hail from these nations. Not that there will be such a set-up. None of the 12 breakaway clubs could afford to be exiled from their domestic formats.
This is entirely back-of-afag-packet stuff. In which sketched out financial projections depend on ramping up cross-border revenues while holding on to the lucre availabletotheminengland,spain anditaly–threeofthefourbiggestbroadcasting-rightspackages for domestic football.
The clubs signing up knew they would meet blanket opposition and threats of expulsion from all sides. They also knew it would put the mockers on Uefa this week rubber-stamping their Frankenstein’s monster of a new one 36-team section to replace the current stages in the Champions League from 2024 onwards.
Celticandrangersprivately wouldloveanysucheuropean Super League to be more than abargainingchip.thescenario represents the only mechanismwherebytheenglishand Welsh Premier League – for that is what it essentially is – would be extended to include Scotland.
Indeed, only in the context of turning to such as Swansea and Brentford or Celtic and Rangers to plug the humungous gaps created by the loss of English football’s big six, wouldtheglasgowclubshave genuine pull.