Clark.tech to highlight Scottish talent
Scotland’s already crowded public relations arena has gained a new player with the launch of what is being billed as its first tech PR boutique.
The rollout of the dedicated Clark.tech operation follows the “rapid strategic growth” of PR agency Clark’s technology client portfolio.
The specialist offering is being headed up by associate director Kirsten Paul, who joined the agency three years ago from a global tech background. It has been further boosted by chairman and tech investor Paul Atkinson, who joined the board in January 2020.
During 2021, the agency, which is based across Edinburgh, Glasgow and Aberdeen, has added six technology clients to its portfolio including Cloudsoft, Dunedin IT, Farrpoint and Forrit.
Lesley Brydon, founder and managing director of Clark, said: “Since Clark launched in 2012, the technology scene in Scotland has erupted. The country is now home to organisations which can compete against the best of the best, whether based in the Silicon Roundabout or Silicon Valley.
“Kirsten has brought a unique level of experience to the team that simply does not exist in Scotland right now, and this has already delivered incredible benefits for our client base.”
Kirsten Paul, head of Clark. tech, added: “The ambitions of the tech sector in Scotland are endless – as is the talent that exists here. However, many organisations are still hidden gems, and we will help shine a light on them.”
Under her leadership, the tech team will comprise some existing staff members, plus additional staff set to join the team in the next month.