The Scotsman

Appointedd allows Facebook integratio­n

- By EMMA NEWLANDS

Online booking and scheduling platform Appointedd is enabling businesses to now take bookings on Facebook, Instagram and Messenger via a new integratio­n – with makeup pro Jamie Genevieve’s firm among those set to benefit.

Edinburgh-based Appointedd said the new tie-up, which is fully scalable across multiple locations, means a customers can now book appointmen­ts, virtual consultati­ons and personal shopping slots direct from social pages.

It comes as the tech firm already powers bookings in 167 countries and across 16 sectors from retail to finance and consulting to healthcare, beauty and education.

Clients include high-street names such as Marks & Spencer and Victoria’s Secret to local hairdresse­rs and beauty salons, and Appointedd cites an increase in use throughout the pandemic, used for everything from booking online beauty tutorials to instore appointmen­ts and Covid testing.

Leah Hutcheon, founder and chief executive of Appointedd, said: “We are super-excited about this new integratio­n as it really is a game-changer for consumers.”

Appointedd is a partner of Egg & Co in Edinburgh, a space hosting female-led retail brands which is helping foster wellbeing.

The Facebook integratio­n is deemed beneficial to businesses with a large social presence such as Vieve, founded by high-profile make-up pro and digital creator Jamie Genevieve.

Vieve chief executive Emma Dawson said: “Having the ability to book through our social channels thanks to Appointedd ensures our biggest supporters don’t miss out.”

 ?? ?? 0 Appointedd boss Leah Hutcheon
0 Appointedd boss Leah Hutcheon

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