KBT to be Alliance brand’s partner in Ireland
KBT’S PURPOSE-BUILT
There’s a new distribution partner for Yokohama Off-Highway Tyres’ Alliance brand in Ireland.
Starting this month, Kevin Burke Tyres (KBT) will have the entire Alliance tyre portfolio for sale. Based on a solid reputation for supplying premium tyres at value for money prices, KBT is viewed by the Alliance brand as ideal for continuing its ‘best value for money’ strategy, said a spokesman for Yokohama.
Established in 1995, KBT has evolved into one of Ireland’s largest wholesale tyre providers.
In 2019, the firm relocated into a purpose-built facility located in Athenry, beside the M6 motorway, allowing the company to offer a comprehensive delivery service to customers throughout Ireland on a daily basis.
Kevin Burke, managing director of KBT, says: “We are excited to be a chosen wholesale partner for Alliance tyres. In the current cost of living crisis our customers are looking for value for money and Alliance tyres provide that.
“Our mission statement very much aligns with theirs – value driven, application specific and purpose build. The Alliance brand, along with KBT’s knowledge of the tyre and wheel business, makes a perfect partnership for end users and OE manufacturers alike.
“We look forward to working with the Alliance brand and further building on their success in the Irish market,” he added.
Andrew Musgrave, the operations manager in the UK and Ireland for Yokohama Off-Highway Tyres, commented: “Kevin Burke Tyres has grown an enviable reputation as one of Ireland’s key suppliers of off-highway tyres and Alliance tyres have long enjoyed a reputation for quality and value. I’m very excited by the partnership between our two businesses.”
This new partnership with KBT will sit alongside a long-standing and successful relationship with Kirkby Tyres, the exclusive partner that the Alliance brand has across the whole of England, Wales and Scotland.