STYLE SECRETS OF THE PRIME MINISTER:
BRITAIN’S new Prime Minister is well known for her unique and adventurous sense of style.
While other politicians prefer to play it safe with plain-coloured suits and footwear, Theresa May likes to add a flash of colour – or even leopard print.
Now The Scottish Mail on Sunday can reveal the designer behind some of her most vibrant outfits is Russian princess and former model Olga Roh.
Moscow-born Mrs Roh, 45, who has walked the catwalk for Versace and Valentino, founded her Rohmir fashion label in 2007 and has boutiques in London, Berlin, Zurich and Hong Kong.
She is also the newest member of Scotland’s landed gentry after buying a crumbling Aberdeenshire castle that comes with its own coat of arms and the title of baroness.
The fashionista, who lives in Switzerland, revealed she has been working with Mrs May for more than three years and told the MoS she feels ‘lucky to have been given the chance to change her style’.
One of the most striking Rohmir pieces in the PM’s wardrobe is a burnt orange, knee-length tweed coat she wore with black-patent boots to meet the Queen at an official event last year.
The Muscovite princess, whose noble family were overthrown during the Russian Revolution, invites her clients to a private styling area at her exclusive Rohmir boutique in Mayfair.
She told the MoS: ‘It is exciting news that my client Theresa May is now Prime Minister.
‘I am lucky to have been given the chance to change her style.
‘She shows that politicians don’t just have to wear black and grey – she is willing to wear bold and bright colours and patterns and accessorise.
‘She likes a feminine, elegant look that is streamlined. She dares to wear what she likes and doesn’t feel the need to look like everyone else. She doesn’t have anyone who tells her what she has to wear – which is great.
‘I think her skills as a politician speak for themself but that her clothes help her stand out and be visible. She has her own, strong style. Even when the dress code is dark and business-like, she wears it glam, adding some details.
‘She’s a modern woman who wants to look good and I am so proud to have worked with her. I admire her greatly and I would like every woman in politics to be like her.
‘She definitely has less time to go shopping now but we hope to be able to help her. I like fashion to be fun and I like to make pieces that women look good in and enjoy wearing.
‘I don’t make dresses for just one wear – I don’t like to waste the time and the fabric – I like them to be suitable for many occasions that can be accessorised differently.
‘I modelled for 15 years and now, as well as designing fashion collections, I do catwalk choreography. I teach the models to smile when they walk and how to hold themselves well.
‘Women should be proud and clothes should make them feel more confident.’
Mrs May said recently that she ‘has grown used to the focus on my clothes and my shoes’. She added: ‘As a woman I know you can be very serious about something and very soberly dressed but add a little bit of interest with footwear. I like clothes and I like shoes.
‘One of the challenges for women in the workplace is to be ourselves, and I say you can be clever and like clothes. You can have a career and like clothes.’
Mother-of-three Mrs Roh, who appeared on reality TV series Meet the Russians and is a direct descendant of Tsar Nicholas II, bought 16th Century Inchdrewer Castle near Banff in late 2013 following the death of its previous owner, Count Robin de la LanneMirrlees. She and her husband Stephan, a Swiss lawyer, paid £400,000 for the crumbling pile but hope to spend more than £1 million transforming it into a luxury hotel.
In the course of its chequered history, the castle was attacked by the Duke of Cumberland’s forces in 1746 during the hunt for Bonnie Prince Charlie, following his defeat at the Battle of Culloden. King Edward VII is also said to have vis-
‘Politicians needn’t just wear black and grey’
ited the castle during his reign. Some of the latest Rohmir collections were inspired by the colours of the moss and plants growing on the castle walls and the surrounding Banffshire landscape.
Mrs Roh told the MoS earlier this year, after she was granted her own coat of arms by the Lord Lyon: ‘I feel like it gives me a tie with Scotland that will never leave me.
‘I have the title of princess in Russia but my family lost their palace in 1917. I wasn’t able to save my family’s palace but now I have the chance to save a wonderful Scottish castle and bring it back to its former glory.’
PRINCESS OF STYLE: Olga Roh, who is also a Scots baroness, is proud to play a part in creating the image of the British Prime Minister