Nespresso expands network of outlets with four new ‘boutiques’
NESPRESSO, Nestlé’s coffee capsule and machine brand promoted by actor George Clooney, has announced plans to open four new ‘boutiques’ across the UK by December, with another four in the pipeline.
The retail expansion forms part of the brand’s ambition of opening outlets across the country so that no one is more than an hour’s drive away from one.
In 2015, Nespresso operated a global retail network of more than 450 exclusive boutiques – retail stores where customers can taste and learn about the ‘Grand Crus’. So far it has 14 in the UK.
Francisco Nogueira, Nespresso UK & Ireland managing director, said: ‘Through these four new boutiques we will be able to reach many customers, particularly in areas of the country such as Leeds and Bristol where we haven’t previously had a presence.
‘Our growth in the UK over the past few years has been phenomenal, with four boutiques opening in 2015 and eight planned for this year, we are quickly developing our portfolio across the country.’
The four confirmed boutique locations are in Bristol, Leeds, Sheffield and London.
In June, the company launched its first Cafe Nespresso in Cheapside in the City of London. The pilot cafe sells coffee from the Nespresso Grands Crus range as well as food. It also features a Nespresso Cube, a new automated self-service machine that prepares orders.
Headquartered in Lausanne, Switzerland, Nespresso operates in 64 countries and has more than 12,000 employees.