Perks company looks for £1.5m crowd backing
PERKBOX, a perks and benefits company launched in January with a £350,000 investment from Zoopla boss Alex Chesterman and angel investor Sherry Coutu, is seeking £1.5million in funding via crowdfunding website Seedrs from tomorrow. Founded by Delhi-born, US-educated migrant Saurav Chopra, the firm has experienced financial growth of 50 per cent every quarter since launch. It already has more than 300,000 paying members and expects to reach a million by the end of the year.
Sales of £15million are forecast this year and the company is targeting £100million in turnover in three years. Its staff are expected to exceed 100 by the end of this year.
Perkbox specialises in employee motivation and customer engagement. Companies of all sizes use it to offer company perks to top achievers or to improve retention and acquisition rates.
The business also enables firms to reward customers for choosing to do business with them, through exclusive discounts and services.
Chopra has said he is concerned about the impact Brexit could have on sectors that employ huge numbers of non-UK nationals, and 40 per cent of his team are EU migrants.
But he said: ‘London today has genuinely evolved to become one of the most inclusive and socially accepting cities in the world, and, even in the face of an imminent Brexit, I believe it will still continue to uphold these decent values of opportunity and equality and lead the world by example.’
Companies Perkbox has secured deals with include M&S, Vue and Apple. Perks include free phone insurance, two-for-one meals out and savings of up to 54 per cent at Thorpe Park.