The Scottish Mail on Sunday
From kitchen to £6m in three years? It’s nuts…
RUNNING enthusiast Pippa Murray, who saw the potential of nut butters after using them as a healthy pre-run snack, expects her three-year-old Pip & Nut business to turn over £6 million this year.
The firm, which started in her kitchen but now manufactures in the Netherlands, is launching four new flavours this month through 340 Sainsbury’s stores, Ocado.com and Whole Foods Market.
Murray said: ‘I didn’t imagine it would grow so quickly. I’ve been fortunate with timing, with a massive wellness trend. It means products like nut butter have become really relevant to consumers.
‘About three-and-ahalf years ago, I was making it in my kitchen in a blender. And now it’s 800 tons a year. It’s quite strange when you try to visualise that. Nuts essentially. Warehouses full of it.’
She added: ‘Last year we grew by about 400 per cent. We’re in our third year of trading now and looking to double the business again. We’re looking at sales in excess of £6million and that’s largely being driven by an increased rate of sales, new distribution points, new stockists and new flavours.
‘We’re still very much a UK-focused brand, but we’re exploring exports to the Netherlands, UAE and the Nordic countries as well.’