The Scottish Mail on Sunday

From kitchen to £6m in three years? It’s nuts…

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RUN­NING en­thu­si­ast Pippa Mur­ray, who saw the po­ten­tial of nut but­ters af­ter us­ing them as a healthy pre-run snack, ex­pects her three-year-old Pip & Nut busi­ness to turn over £6 mil­lion this year.

The firm, which started in her kitchen but now man­u­fac­tures in the Nether­lands, is launch­ing four new flavours this month through 340 Sains­bury’s stores, Ocado.com and Whole Foods Mar­ket.

Mur­ray said: ‘I didn’t imag­ine it would grow so quickly. I’ve been for­tu­nate with tim­ing, with a mas­sive well­ness trend. It means prod­ucts like nut but­ter have be­come re­ally rel­e­vant to con­sumers.

‘About three-and-ahalf years ago, I was mak­ing it in my kitchen in a blender. And now it’s 800 tons a year. It’s quite strange when you try to vi­su­alise that. Nuts es­sen­tially. Ware­houses full of it.’

She added: ‘Last year we grew by about 400 per cent. We’re in our third year of trad­ing now and look­ing to dou­ble the busi­ness again. We’re look­ing at sales in ex­cess of £6mil­lion and that’s largely be­ing driven by an in­creased rate of sales, new dis­tri­bu­tion points, new stock­ists and new flavours.

‘We’re still very much a UK-fo­cused brand, but we’re ex­plor­ing ex­ports to the Nether­lands, UAE and the Nordic coun­tries as well.’

 ??  ?? WIDE SPREAD: Pippa Mur­ray is launch­ing new flavours in 340 stores
WIDE SPREAD: Pippa Mur­ray is launch­ing new flavours in 340 stores
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