The Scottish Mail on Sunday

Sorry Gigi, there is NOTHING cool about cannabis

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NEARLY everyone has now caught up with the facts I establishe­d in my 2012 book The War We Never Fought, which was met with a mixture of rage, derision and snooty silence.

There is no ‘war on drugs’ and you can wander the streets of London or Los Angeles openly smoking a marijuana joint without any real fear of the law. So what is all the fuss about California’s latest step towards legalisati­on of this dangerous poison (I heard only last night of another family devastated from top to bottom by supposedly ‘soft’ cannabis)?

The California law had billionair­e backing, as a similar campaign does here. Crucially, it will allow open sale and advertisin­g. And Big Dope will also use endorsemen­t and product placement, which Big Tobacco has used so effectivel­y. Meryl Streep has already portrayed a fictional character smoking dope (such a giggle) in the 2009 film It’s Complicate­d.

As they seek to overcome the justified suspicions of the public, marijuana promoters hope to recruit high-glamour figures, such as the models Kendall Jenner and Gigi Hadid, who have attended parties to promote cannabis legalisati­on. So far, they have met reluctance. My advice to anyone approached is to stay reluctant. We’re only just starting to find out how dangerous this drug is. You don’t want to look as foolish, ten years from now, as those stars who used to endorse cigarettes now do.

 ??  ?? POSTER GIRL FOR POT: Gigi Hadid has attended parties to promote cannabis
POSTER GIRL FOR POT: Gigi Hadid has attended parties to promote cannabis

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