Fork out a fortune ... and become a human billboard

GUCCI’S hip creative director, Alessandro Michele, has made a name for himself by, um, writing the company’s name all over its products. Logo prints now cover everything from blazers and belts to socks costing £155. It’s a trend that sees the wearer paying for the privilege of walking around in an eye-wateringly expensive piece of clothing that is effectively an advert. The question has got to be: Why?