BBC told: Be like Bake Off to rise again

BBC News had a W1A moment last week when consultants told them ‘not to be afraid to admit they don’t know the answer’.

The Six O’Clock News and News At Ten have been losing working-class viewers, so experts were brought in to give tips on how to keep people watching. One was that they should be more like Bake Off and Top Gear, who ‘build a community of loyal viewers’. This led to the bizarre insight that newsreaders should not be afraid to ‘admit’ when they don’t know the answer.

I’m looking forward to seeing Fiona Bruce dressing like Noel Fielding – and Huw Edwards showing off his buns.